BANAK Importa

Brand Internationalisation – PR – Events

BANAK Importa is a brand of ethnic-urban furniture, which originated in Valencia (Spain) in 1945 and rapidly expanded in Spain, Portugal and Italy to have over 100 points of sale.

The brand offers a rich collection of furniture with essential lines and home accessories of metropolitan design, the result of the craftsmanship of Valencian cabinetmakers.

The first expansion operation in the Italian market, in Sicily, took place with the Zannelli Group as commercial partner.

RP Leader took care of the opening of the Banak Area.

In addition to organising the event, we handled the PR with local institutions, the Chambers of Commerce and the Italian and Spanish Consulates.